Casio G-SHOCK GA-710GB-1AJF Men’s Black Watch

Product introduction

Introducing a new model in a garish colorway from G-SHOCK, the brand that continues to evolve in pursuit of toughness. The base model is the GA-700, featuring three-dimensional hour and minute hands and bold indices made possible by unique resin molding technology. Inspired by the accessories and fashion items worn by B-Boys, the lineup includes three colors: blue, silver, and gold. The black and blue and black and silver models feature a semi-matte finish for a cool look, while the black and gold features a full gloss finish for a tough, energetic style. The GA-700, G-SHOCK’s new standard model, now comes in a colorway that stands out with street fashion. (This product is the black and gold GA-710GB-1AJF.)

●Shock resistant
●200m water resistance
●Hand retraction function (When the hands overlap the LCD display and are difficult to see, the hands can be temporarily retracted from over the LCD display)
●World time: Time display for 48 cities worldwide (31 time zones, daylight saving time setting function) + UTC (Coordinated Universal Time), UTC direct call function, Home city swap function
●Stopwatch (1/100 second, 24 hour counter, split, one-push measurement start from timekeeping mode, target time alarm function)
●Timer (set unit: 1 minute, maximum set: 60 minutes, measured in 1/10 second increments)
●5 time alarms (only 1 has snooze function) and hourly signal
●Full auto-calendar
●12/24 hour display switching
●Operation sound ON/OFF switching function
●LED light (Super illuminator, afterglow function, afterglow time switch (1.5 seconds / 3 seconds))

Brand introduction

G-SHOCK established a new concept of toughness in watches. It all began with the passionate belief of its developers in creating a watch that would not break even if dropped, a seemingly foolhardy challenge that overturned conventional wisdom at the time. After more than 200 prototypes and roughly two years of work, the shock-resistant structure was finally completed. This was the birth of the technology that forms the core of toughness. Since then, G-SHOCK has continued to evolve endlessly, pursuing even greater toughness in every aspect: structure, materials, and functionality.